猿辅导 | Yuan Fu Dao
by减艺设计
服务内容
-品牌视觉策略概念
-品牌logo升级
-品牌VI
-品牌延展
-品牌应用
项目背景 | Background
猿辅导是国内知名的中小学生直播课程平台。猿辅导目前提供了小学英语、数学和初中高中全学科的课程，全国任何地区的中小学生，都可以享受在家直播课的服务。
减艺携手猿辅导品牌战略升级，为猿辅导完成了一套完整的、并能够在线上线下多个用户体验触点中体现高度统一的视觉风格的品牌形象识别体系。
Yuan Fu Dao is one of the largest online education streaming platform in China. Their online courses included English, Mathematics for elementary students and overall study subjects for high school students.
With Yuan Fu Dao, JAN CREATION has conducted an integrated rebranding to build a complete and high consistency system for the brand to associate with their strategies and deliver their brand images in online / offline media effectively.
品牌视觉策略概念 | Visual Design Concept
基于猿辅导的行业属性，并对猿辅导现有品牌任务和未来发展目标有序梳理后，JAN为猿辅导升级打造了视觉文化符号——世界之窗，让猿辅导品牌有了强大的品牌识别力，让品牌未来应用更加具有包容力。
减艺在猿辅导原有的视觉基础上做了调整，使图形更加规范和完整，同时重新制作设计了字体，比之前更加具有辨识度和国际化。
After we summarized Yuan Fu Dao’s existing brand strategy and their branding system, we redefined and developed a graphic motif for the brand——“The Windows of the World”, to enhance the essences of the brand experience for their users.
Based on the concept of “The Windows of the World”, we upgraded Yuan Fu Dao's design elements including icons, colors, typography and other design identities in order to build a global and international brand.
